No matter how many changes hit the internet in terms of marketing, millions of people rely heavily on content marketing to make sure that they are moving forward with a variety of promotional considerations. Without focusing on content, other branches of internet marketing will be needed, and that could be difficult to manage. Some people hire SEO firms to ensure that they are making gains against competition, which can prove to be a wise move in the long term. If you’re focused on working with content and want to make sure it’s maximized for the purpose of SEO, you’ll want to definitely seek out 4 different ways that you utilize keywords. This is one of the major pieces to the overall promotional consideration that you will need to have in place if you want to make your uploads shine for the purpose getting traffic.
There are millions of different blogs pushing content today, and you can join the fray with ease. Whether you register your own domain or you start with a free platform, you will find that there is an incredible opportunity to rise up through the ranks of the blogosphere by creating posts that matter. When you’re isolating keywords, however, you will need to focus on building different posts with the main words you are promoting. Not only will you want to use them in the titles, but also in the labels, and even within the writing and promotional elements you are adding. This is not stuffing, but rather a smart use of the different phrases you want to spotlight moving forward. As a rule of thumb, focus on one phrase every week, and over time you will build a great deal of posts that translate well into proper SEO.
Become #1 of Low Competition Phrases
There’s one thing that many marketers don’t want to do. One of those is isolate low density, search key phrases. That is an opportunity that you can take advantage of, and become #1 within those pieces. Let’s say you wanted to focus on golf terms, and you found some phrases that only get a marginal amount of traffic and search. If you were to focus on those, you could be #1. If there’s 100 searches a month, wouldn’t you want to be #1 for them? Imagine if you received #1 positioning for those elements, and each search resulted into a sale. That could prove to be very compelling overall. 100 sales versus trying to battle for placement with higher competition words is definitely something worth chasing.
Cheap Traffic and Link Bait
This option falls in a grey area of optimization. You’ll need to be careful when you work with this, but it’s definitely one way that you will be able to drive traffic to your website. You will need to look at current events and lift titles from newspaper articles that are featured #1 in search results. Don’t copy them outright, but take the main keywords and then add buzz to them, and use that to drive traffic to your blog or website. You’ll have to write commentary and articles that are talking about these things, but you could see major overflow in the long run. This is one way to ensure that you gain a certain element of relevance on your page, and could very well be the different between getting a trickle of hits and a flood of viewers.
Some companies in the search engine optimization world have given up on this, but there are still ways that you can use this to help your SEO reach. Making sure that you submit quality articles to sites that have a sense of authority and high standards when it comes to optimization will be the key here.